The Belko Experiment | Psychological Chaos, Disruptive Campaign
We brought The Belko Experiment to life via an evolving, disruptive campaign filled with emotional turmoil, dark humor, and pressurized psychological tension, one that led fans into a horrific battle of ethical choices and animalistic survival. Through this journey we continually engaged with the question of “Morality” versus “Mortality” in an ever-intensifying chamber of chaos. Digital channels and extensions were unapologetically direct, resonating with an unsettlingly clinical voice. While focusing on sharable stories and character development, content was slanted to remind our community of the psychological experiment while asking thought provoking questions about competition and survival.
We then brought The Belko Experiment back to “life” for Fox Home Entertainment through a fun and unexpected campaign filled with dark humor, clever spoofs, and psychological spin. While providing engaging motivational content and sensory experiences, we dared our new Fox partners and owned communities to engage with Belko while arming each with multiple ways to experience its unsettling quirkiness.