FOX Sports USA | XTRA Point

Our team was honored to have created the new branding package and identity guidelines for Fox Sports new behind the scenes sports-lifestyle show. Our creative strategies needed to be disruptive to the traditional FOX tone, without feeling like a different network and the entire package needed to be applicable for digital, traditional broadcast, OOH/Print, and live on-air productions. We started with a clean but kinetically rousing motion study that quickly became the backbone of the most popular new BTS content on Fox Sports! Since conception, we have launched on-air, digital, and outdoor campaigns, including a takeover of the legendary LA Live complex in Downtown LA.