LA Clippers | Putting in the Work Behind the Scenes
We were tasked with the creative exploration to drive campaigns for both the 2017-18 and 2018-19 seasons, developing original copywriting/taglines for use by the Clippers in-house team across media, while compositing the final traditional media creative looks for OOH, transit, and spectacular placements across California. As they were coming off successive rough seasons, we leaned into themes of perseverance, effort, and teamwork. Our support also included a wealth of original OOH design and production for boards that ultimately appeared all across Los Angeles.
