LA Clippers | Putting in the Work Behind the Scenes

We were tasked with creative exploration to drive campaigns for both the 2017-18 and 2018-19 seasons, building off original copywriting/taglines for use by the Clippers in-house team across media. As they were coming off successive rough seasons, we leaned into themes of perseverance, effort, and teamwork. Our support also included a wealth of original OOH design and production for boards that ultimately appeared all across Los Angeles.