AEG | Multi-year AOR Partnership
To reinvigorate sports/entertainment branding, we took on four AEG Sports Teams and developed a roadmap that would later influence the global network of over 25,000 employees across 20+ divisions. We started with a strategic repositioning of AEG’s most prized asset, the LA Kings, delivering a new brand identity, franchise logo, and multi-year campaign to cut through the clutter of a city full of iconic professional sports alternatives.
“We Are All Kings” paid homage to a diverse tribe of supporters. Our goal was to spark engagement, buzz, and team loyalty through an epic visual campaign. Despite a series of losing seasons, we optimized 90+ creative campaigns while delivering over 500% ROAS. Our team also partnered with each core division to provide strategy, art direction, partnerships, revenue generating ideas and in-stadium experiences – along with numerous brand extensions, such as AEG’s “Holiday on Ice.”