Soda & Lime is proud to have captured a unique partnership with Red Bull North America to execute multiple strategic story-driven projects around a world class team of over 500 athletes. We began by creating a rich interactive journey that cleverly introduces the immersive story of Red Bull.

Each project with Red Bull showcases both Red Bull’s brand personality, vast spectrum of unique sports, brand standards, and athlete personas. Having begun with newly envisioned user experiences and an immersive story driven brand on-boarding journey, our creative partnership continues to grow and evolve with each disruptive project.

Our promise to Red Bull is to capture the imagination and attention of the newest members of the Red Bull family and continually push the boundaries of disruptive ideas. While inspiring evangelism and a deeper bond with our brand’s core values, we will connect to the larger than life personas of our most celebrated brand ambassadors, the Red Bull Athletes.