Red Bull | Celebrating the (500+) Ambassadors
Soda & Lime built a unique partnership with Red Bull North America to execute story-driven projects around a team of 500+ athletes. We began with an interactive journey to introduce the story of Red Bull. Each project showcased the brand personality along with highlighting the wide range of unique sports and athlete personas. From an initial immersive onboarding, our partnership continues to evolve with a promise to capture the imagination of the newest members of the family while pushing disruptive ideas. Inspiring evangelism and bonding with brand values, we connect to the larger than life personas of our celebrated ambassadors, the Red Bull Athletes.