TRAVEL + LEISURE | SITE REFRESH & MARKETING CREATIVE
Soda & Lime was approached by TIME to refresh the Travel + Leisure site and launch a powerful user interface, along with a rich email re-marketing campaign. In under 40 days we led the entire strategic / creative redesign and front-end development of T+L from the their previous decade old site. The result is an easy to navigate, clean, inspiring site that has resulted in record user pageviews and record ad revenue in Q1 of 2016. We also launched an entirely new responsive email marketing campaign that includes 8 ongoing subscription campaigns that are each uniquely individual and highly creative.