B. Draddy | Disrupting the Links Look

Soda & Lime partnered with Summit Golf to introduce their newest disruptive lifestyle golf brand, B Draddy. Our first project re-imagined the brand voice and visual style, while our team launched B. Draddy’s second-generation online retail solution (ecommerce website) intended for a global premium lifestyle market. The new destination and brand reflects the B. Draddy aesthetic vision and utilizes a never before seen Magento based UX/UI, allowing products to be purchased with an easy, intuitive, and trustworthy experience. Over a 10-week project period, Soda & Lime created a robust, best in class ecommerce solution for consumers and the B. Draddy brand to easily display, sell, track, ship, and manage inventory though all necessary API and third party integrations.

The next phase of our long-term partnership involves a strategically guided global marketing plan, aimed to generate mainstream brand awareness, consumer acquisition, and revenue growth, while continuing to introduce an unexpected golf brand identity. Results have been incredible and continue to prove that successful marketing strategies begin with a unique perspective.