Ignite | Larger-than-life Cannabis Splash

S&L launched Ignite with a high-profile 360 campaign, from experiential events to digital direct buys and programmatic ads that retargeted website visitors with holiday promotions and new product rollouts. We also executed the photo shoot for the disruptive pieces seen across LA, Coachella Valley, and Nevada that featured massive wallscapes and wild postings as well as print ads featured in top cannabis and lifestyle publications. The result was a swell of conversation around this exciting new Cannabis & CBD brand that continues with each new product launch.