LA Auto Show | Full Service Agency of Record
We created the full 360 suite of campaign creative to redefine the Auto Show for a new generation of enthusiasts, from Digital OOH to Print, Convention Center signage to Train Wraps and Kiosks, to radio spots and social content. While our targeted paid social media strategy drove awareness, outreach like a ticket partnership with the LA Kings and Costco discount coupons drove attendance. The result was a banner year for this iconic show as we made the brand feel as timeless as the cars themselves.
