Players Academy | A Master Class on Sports Fitness

Our campaign launched Players Academy as an online learning “Master Class” for sports and fitness fans looking to elevate their athletic performance. The program initially spotlighted lacrosse star Rob Pannell, filling channels with content drawn from his video series on the official site and offering social sweeps and contests to drive awareness and sign up. A targeted email campaign maintained contact with interested users, sharing tips and teasing new upcoming programming/celebrity lessons.