Sleight | Every Illusion Has an Origin

We were given a unique opportunity to capture the curiosity and imagination of a theme-fatigued audience through an unexpected origins story of survival, discovery of power, and misdirection. Our team conceptualized and executed a visually exciting campaign that introduced relatable moments of personal determination, family struggle and an intelligent urban hustle through the imaginative veil of misdirection, illusion, and the ultimate birth of a brave hero with self made super-human abilities. Sleight was a box-office success, more than doubled opening weekend projections.