Gretel & Hansel | Serving a Twisted Vision

A classic Grimm fable is turned into a most Grim Fairy Tale in this new vision for Gretel & Hansel, Orion’s sleek and sinister release targeting the young horror audience as counterprogramming on Super Bowl weekend. Our visually striking campaign, from keyart to OOH, Rich Media to social assets, worked strategically to convey the look of this reimagined fable while weaving in original copy that teased the fresh twists applied to the legend.