Child’s Play | Putting Chucky in Control… of Sentiment

To promote Orion Pictures’ remake of the cult-classic Child’s Play, we utilized digital stunts (including the build of multiple websites), a massive OOH campaign capitalizing on the adjacent launch of Toy Story 4 (“Troll Story”), strategic cast announcements at WonderCon, and innovative influencer activations. Combined, this strategic outreach successfully shifted sentiment dramatically in its favor, helping the film exceed expectations with a global box office gross of nearly $45M.