Orion Pictures | Agency of Record
S&L partnered with Orion on a slate of mid-budget titles like Bill and Ted Face the Music, Child’s Play, The Prodigy, The Domestics and Anna and the Apocalypse, targeting core audiences and evangelizing genre/talent fan bases to elevate interest and drive attendance. For Every Day, Orion’s first release after their relaunch, creative catered to the YA audience with graphics formatted like text threads, shareable GIFs, and videos featuring P!nk’s chart topper, “What About Us?” For The Prodigy, we played up the “killer kid” theme by asking, “What’s wrong with Miles?” From stunt screenings of expectant mothers to shareable selfie Snapchat lenses, we captured the horror of realizing that your child is far from perfect.
Soda and Lime is not only my go-to agency, but they are a true extension of the Orion Pictures family, and they have my full recommendation for any and all future opportunities. – Luke LaBeau, VP Marketing