The Angels | Angels Beyond the Outfield

The Soda & Lime agency creative team is honored to have helped conceptualize and launch a new brand direction for one of the most storied major league franchises in history. We were asked to conceptualize and design a new brand identity for 2017 and lay out every piece of marketing collateral from in-stadium, out of home, social, on-air, and front office collateral. The result is an exciting new creative direction that adds life and energy to Angels Baseball, while driving player awareness through a relatable, familial, and welcoming brand story. We are all excited for the new season and can’t wait to see everything come to life at The Big A.