The Prodigy | “What’s Wrong with Miles?”

Fresh off terrifying the audience of It, Jackson Robert Scott starred in The Prodigy alongside Orange is the New Black lead Taylor Schilling; their range in ages called for a dynamic campaign targeting both older and younger generations of horror fans. Creative played up the “killer kid” theme by asking audiences, “What’s wrong with Miles?”, including especially eerie posts around Valentine’s Day and Mother’s Day. From stunt screenings comprised of expectant mothers to shareable selfie Snapchat lenses, the Prodigy campaign captured the horror of realizing that your child is far from perfect.